Android 品牌形像更新

Android new brand image

Android 在過去十多年時𣊺,品牌都經歷了不少改動,過往採用的字母甜品代號 (jellybean, kitkat, lollipop …) 改為用簡單的數字,如最新就是 Android 14,Android 的機械人 Logo 在外形上過往亦有改動。最新 Google 就公佈 Android 品牌形象更新,以更好地呈現 Android 系統作為一個開放、逐步改進和包容的核心理念。

今次品牌形象的更新靈感來自 Material Design,目的是與 Google 品牌調色板相輔相成,而全新充滿活力的機械人形象更反映個性。Android不再使用小寫的 “android” 樣式,而是將 “A” 改為大寫。同時,新的 Android 樣式更接近 Google 標誌,並增加了更多與 Android 獨特的曲線和個性。

Android robot 3d


The bugdroid — the face and most identifiable element of the Android robot — now appears with more dimension, and a lot more character. As a visual signifier of our brand, we wanted the bugdroid to appear as dynamic as Android itself. We’ve also updated the robot’s full-body appearance to ensure it can easily transition between digital and real-life environments, making it a versatile and reliable companion across channels, platforms and contexts.

Source: Google