自從 Sony 宣佈收購 Sony Ericsson 內餘下的另一半股權，Sony Ericsson 成為了 Sony 旗下的子公司，大家都在想 Sony 品牌的電話何時會推出？
Sony Ericsson 行政副總裁 Kristian Tear 向 India Times 表示，完成收購後 Sony Ericsson 品牌將會在 2012 年中由 Sony 品牌取代。
by mid next year, the Sony Ericsson brand will be phased out even as it looks to become a complete smartphone company. It would then sell its smartphones under the Sony brand.
由過往的合資公司轉為 Sony 全資擁有公司，Sony 可以將手機業務和和 Sony 旗下的其他業務整合，如：相機，遊戲等。而 Sony 的目標亦直指 Android 智能手機的第一位寶座！
Sony is the world’s biggest entertainment company. We were earlier a 50-50 JV, but now that we are a wholly-owned subsidiary of Sony Corp. We expect to gain from its assets on the content , technology and brand side,
The target is to become the number one Android player in the smartphone segment
資料來源：India Times via Phandroid