Google 今天发布了新的开发人员规则政策，对于在 Google Play Store 发布的 Apps 加入了一些新的规限，包括禁止以通知或警示形式展示广告，简单说就是禁止 AirPush 广告。
Google 向开发商发送了下列电邮，讲解有关的改动。
Hello Google Play Developer,
We are constantly striving to make Google Play a great community for developers and consumers. This requires us to update our policies when we launch new features, like subscription billing, and also when we see unhealthy behavior, like deceptive app names and spammy notifications. This email is to notify you that we’ve made some changes to our policies which are highlighted below.
– We’ve added clearer details to the payment policy, and guidelines on how we will handle cancellations in our new subscription billing feature
– We are restricting the use of names or icons confusingly similar to existing system apps in order to reduce user confusion
– We are providing more detail on the kinds of dangerous products that are not allowed on Google Play. For example, apps that disclose personal information without authorization are not allowed.
– We are giving more examples of practices that violate the spam policy.Additionally, we are adding a new section that addresses ad behavior in apps. First, we make it clear that ads in your app must follow the same rules as the app itself. Also, it is important to us that ads don’t negatively affect the experience by deceiving consumers or using disruptive behavior such as obstructing access to apps and interfering with other ads.
Please take a look at the Google Play Developer Program Policy at http://play.google.com/about/developer-content-policy.html to see all the changes and make sure your app complies with our updated policies.
Any new apps or app updates published after this notification will be immediately subject to the latest version of the Program Policy. If you find any existing apps in your catalog that don’t comply, we ask you to fix and republish the application within 30 calendar days of receiving this email. After this period, existing applications discovered to be in violation may be subject to warning or removal from Google Play.
Regards,
Google Play Team
而在 Deverlop Content Policy 亦有一些改动，Google 明确写出 App 若要在装置上加设捷径, 书签, 图示或修改默认必需要让用家清楚知悉，并可还原这些改动。另外 Policy 亦写明广告不可模拟或冒充系统通知或警示。
It must be clear to the user which app each ad is associated with or implemented in. Ads must not make changes to the functioning of the user’s device outside the ad by doing things such as installing shortcuts, bookmarks or icons or changing default settings without the user’s knowledge and consent. If an ad makes such changes it must be clear to the user which app has made the change and the user must be able to reverse the change easily, by either adjusting the settings on the device, advertising preferences in the app, or uninstalling the app altogether.
Ads must not simulate or impersonate system notifications or warnings.
所有，在此修订之后推出或更新的 Apps，都会受制于这个新的规范。
随着这次修改，相信可压制广告在不同的渠道形式入侵。作为一般用家对这个政策改动一定支持，广告在 App 内出现这是大家预期和接受，但那些失惊无神出现的广告当然要禁制呢！