几间大厂都推出了新旗舰机，难免被拿来作比较，而厂商高层亦会出声护航，亦会揶揄一下对手。
Galaxy S5 只是平价塑胶制造
HTC 美国总裁 Jason Mackenzie 接受 Business Insider 访问时，被问及对手 Samsung Galaxy S5 手机时，就回应指 “若你想购买一个以平价塑胶制成的产品，S5 就是一个选择”。
If you want to buy a product built out of cheap plastic, there’s a solution for you
Jason Mackenzie 指 HTC 公司致力开发精心设计的手机，适合客户使用，让客户引以为傲。而 Samsung 只注重投资料在市场推广，花大量金钱作产品宣传。
Samsung is a company that’s focused on investing in advertising.
…
I think they play to their strength: they say, ‘we have a lot of cash, let’s go out and paint the world blue,’
Source: BusinessInsider