華為 Huawei 跟英格蘭超級聯賽球會阿仙奴達成合作協議，華為成為這支倫敦球會的官方智能手機合作伙伴。合作計劃將會直至 2015/16年球季結束，而這個合作計劃將會在今晚 (18) 阿仙奴主場對富咸會有儀式作正式公佈。
合作協議除了讓華為的品牌出現在阿仙奴主場和阿仙奴不同的宣傳媒體平台外，阿仙奴球員亦會參與華為的宣傳推廣活動。
而阿仙奴跟華為合作，肯定可以加強在中國旳知名度，吸引更多中國球迷。
Huawei and Arsenal announce global partnership
Premier League club chooses Huawei as Official Smartphone Partner
London – 17 January 2014: Huawei, the leading global information and communications technology (ICT) solutions provider, and Arsenal Football Club today announced a new partnership, which will see the telecommunications specialist become the Official Smartphone Partner of the north London club on a global basis.
Huawei and Arsenal announced the global deal, which lasts until the end of season 2015/16 at the Arsenal Training Centre in Colney, Hertfordshire, with members of the first team including, Aaron Ramsey, Lukas Podolski and Mesut Özil along with manager Arsène Wenger. The partnership will be officially unveiled to supporters at Emirates Stadium before the Premier League clash with Fulham on Saturday 18th January 2014.
The deal brings together two high performing organisations with a global presence; Huawei, a global technology and communications market leader, and Arsenal FC, one of the world’s biggest football clubs.
Tom Fox, Chief Commercial Officer at Arsenal Football Club, said: “We are delighted to welcome Huawei to Arsenal as an official partner. This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement. Huawei is a genuine leader in its field serving more than a third of the world’s population with its information and communications technology. We are delighted to be partnering with Huawei at such an exciting time in the development of its brand globally, and in particular in the UK and Europe.”
The partnership will see global collaboration between the two brands, with Arsenal FC’s officials and players taking part in Huawei’s communication and promotional activities both in the UK and overseas.
Mark Mitchinson, Executive Vice President at Huawei Technologies UK, said: “Huawei is delighted to partner with Arsenal, one of the world’s leading football clubs. We are a young, dynamic brand, as well as a technical leader in our field and this makes us a great brand match for a club with the global stature of Arsenal. We look forward to working with all the team at Emirates Stadium over the coming years.”
The partnership will also include exclusive offers, content and brand presence during Arsenal matches, as well as through the Club’s digital and social media platforms. In addition, Huawei will have access to the Club’s extensive marketing database and exclusive match day hospitality for competition winners at Emirates Stadium.